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Head and Thread: Design Options for Higher Education Videos

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Abstract

Education videos fulfil many evidence-based multimedia design principles. They consist of spoken texts and visualisations (multimedia and modality principles), that are presented concurrently (temporal contiguity principle) and related to each other (coherence and signalling principles) in order to direct a learner’s attention. Also, a visible instructor competes for this attention. One hundred and three preservice teacher students participated in a study, that explored the influence of instructor presence and coherence simultaneously by way of a 2 × 2-design. We presented an education video about correlation with or without a visible instructor. High coherence was realized by stepwise presentation and animation of visual content in temporal contiguity with the spoken text. In low coherence conditions presentation slides were shown in their final states. Coherent videos caused lower cognitive load. Learning gains were highest for coherent videos with a visible instructor. As a consequence, whenever instructor presence is eligible the video’s coherence should be of particular concern.

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Correspondence to Florian Schmidt-Borcherding .

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© 2021 Der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH , ein Teil von Springer Nature

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Schmidt-Borcherding, F., Drendel, L. (2021). Head and Thread: Design Options for Higher Education Videos. In: Bohndick, C., Bülow-Schramm, M., Paul, D., Reinmann, G. (eds) Hochschullehre im Spannungsfeld zwischen individueller und institutioneller Verantwortung . Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-32272-4_18

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  • DOI: https://doi.org/10.1007/978-3-658-32272-4_18

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-32271-7

  • Online ISBN: 978-3-658-32272-4

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