Abstract
This chapter will analyze the empirical results of this research. This will be the base for the findings and potential theoretical contributions which will then be presented in the subsequent section. Overall, the next section will present the results from over 40 interviews, within three brands and the holding, looking into two departments and with a detailed look upon nine cross-brand projects. It is the heart of the research and also its strength, as the access offered, thanks to the embedded researched is extensive.
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© 2020 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Shahani, J. (2020). Empirical Findings. In: Limits and Opportunities of a Matrix Organization. AutoUni – Schriftenreihe, vol 149. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-32261-8_4
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DOI: https://doi.org/10.1007/978-3-658-32261-8_4
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Publisher Name: Springer, Wiesbaden
Print ISBN: 978-3-658-32260-1
Online ISBN: 978-3-658-32261-8
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