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Can It Hurt to Be Honest About Nudging? the Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice

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Book cover Advances in Advertising Research (Vol. XI)

Part of the book series: European Advertising Academy ((EAA))

Abstract

Health interventions have often focused on changing consumers’ knowledge, attitudes and perceptions towards healthy eating. Over the last decades, consumers have become more concerned with healthy eating and they are increasingly interested in their general health and wellbeing. And yet, they are also increasingly overweight or obese.

Lotte Hallez | KU Leuven | lotte.hallez@kuleuven.be

Rob Van Roy | KU Leuven | rob.vanroy@kuleuven.be

Bieke Zaman | KU Leuven | bieke.zaman@kuleuven.be

Tim Smits | KU Leuven | tim.smits@kuleuven.be

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Authors and Affiliations

  1. KU Leuven, Leuven, Belgium

    Lotte Hallez, Rob Van Roy, Bieke Zaman & Tim Smits

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  1. Lotte Hallez
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  2. Rob Van Roy
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Correspondence to Lotte Hallez .

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  1. IMC Krems, Krems an der Donau, Austria

    Martin K. J. Waiguny

  2. Center for Retailing, Stockholm School of Economics, Stockholm, Sweden

    Sara Rosengren

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Hallez, L., Van Roy, R., Zaman, B., Smits, T. (2021). Can It Hurt to Be Honest About Nudging? the Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice. In: Waiguny, M.K.J., Rosengren, S. (eds) Advances in Advertising Research (Vol. XI). European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-32201-4_4

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