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Governance-Mechanismen zur Reduzierung der Time-to-Market

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Supply Management Research

Part of the book series: Advanced Studies in Supply Management ((ASSM))

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Zusammenfassung

Der intensive, internationale Wettbewerb, technologische Innovationen und sich schnell wandelnde Kundenwünsche verkürzen nicht nur Produktlebenszyklen, sondern auch die Entwicklungszeit neuer Produkte. Das aktive Management der Time-to-Market wird daher verstärkt zu einem wesentlichen Erfolgsfaktor in Wertschöpfungsnetzwerken, die durch Governance-Mechanismen gesteuert und koordiniert werden. Der Einfluss von Governance-Mechanismen auf die Time-to-Market ist bisher jedoch kaum erforscht. In dieser Arbeit sollen daher Governance-Mechanismen zur Reduzierung der Time-to-Market ermittelt werden. Anhand eines Fallbeispiels aus der Halbleiterindustrie werden zunächst die Hindernisse einer kürzeren Time-to-Market beleuchtet. Anschließend werden mithilfe einer systematischen Literaturrecherche Governance-Mechanismen zur Behebung dieser Hindernisse und damit zur Verkürzung der Time-to-Market identifiziert. Die Ergebnisse stellen dabei nicht nur Governance-Mechanismen zur Reduzierung der Time-to-Market dar, sondern zeigen auch Möglichkeiten der Lieferantenkoordinierung und -steuerung auf.

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Authors and Affiliations

  1. Lehrstuhl für Logistik, TU Dresden, Dresden, Deutschland

    Jakob Keller

  2. Technische Universität Dresden, Dresden, Deutschland

    Rainer Lasch

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  1. Jakob Keller
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Editors and Affiliations

  1. Universität Mannheim, Mannheim, Germany

    Christoph Bode

  2. Universität Würzburg, Würzburg, Germany

    Ronald Bogaschewsky

  3. Universität der Bundeswehr München, Neubiberg, Germany

    Michael Eßig

  4. Technische Universität Dresden, Dresden, Germany

    Rainer Lasch

  5. Universität St. Gallen, St. Gallen, Switzerland

    Wolfgang Stölzle

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Keller, J., Lasch, R. (2020). Governance-Mechanismen zur Reduzierung der Time-to-Market. In: Bode, C., Bogaschewsky, R., Eßig, M., Lasch, R., Stölzle, W. (eds) Supply Management Research. Advanced Studies in Supply Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-31898-7_10

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  • DOI: https://doi.org/10.1007/978-3-658-31898-7_10

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