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Die Unterstützungspotenziale der Design Thinking-Methodik für die agile Entwicklung

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Systematische Entwicklung von Dienstleistungsinnovationen

Zusammenfassung

Agile Entwicklungsmethoden haben sich in letzter Zeit immer mehr etabliert. Ungeachtet der Verbesserungen, die sie bei der Implementierung mit sich bringen, können sie als wenig hilfreich erachtet werden, um zu entscheiden, welche Funktionen notwendig sind, um die Kernbedürfnisse der Kunden (In diesem Kapitel wird durchgehend die grammatikalisch männliche Bezeichnung verwendet. Damit sind alle Geschlechter gemeint.) zu erfüllen: Sie stützen sich meist auf die Kompetenz und das Fachwissen des Product Owners. Dies ist vor allem bei innovativen Projekten mit hoher Ambiguität, wie beispielsweise bei Digitalisierungsprojekten von größter Bedeutung, da solche Projekte ein detailliertes Verständnis der Kunden und ihrer Bedürfnisse erfordern. Um dieses Wissen sicherzustellen, schlagen wir vor, einen Design-Up-Front-Ansatz zu verfolgen und die Design-Thinking-Methode, die auf human-zentrierte Innovation abzielt, mit agiler Entwicklung zu kombinieren. Basierend auf heterogenen Projekten im akademischen Kontext kommunizieren wir innerhalb dieser Arbeit die wichtigsten Erkenntnisse in Bezug auf menschliche Aspekte, Wissensmanagement und die Herausforderung, gegebene Annahmen infrage zu stellen. Insbesondere gehen wir auf Erkenntnisse aus dem Projekt ARinFLEX ein. Darüber hinaus werden praktische Empfehlungen für die Integration der beiden Methoden gegeben.

Abstract

Agile development methods have become mainstream. Notwithstanding the improvements they bring about in implementation, they are of little help for deciding what exact features are needed to address the core needs of customers: they mostly rely on the competence and domain knowledge of the product owner. This is an issue of paramount importance in innovative projects with high ambiguity such as digitization projects because such projects require a detailed understanding of customers and their needs. In order to address this gap, we propose to follow a Design Up Front approach and to integrate the Design Thinking methodology, which aims at human-centered innovation, with agile development. Drawing on heterogeneous projects in an academic context, we report key learnings concerning human aspects, knowledge management, and challenging assumptions. We specifically contribute learnings from the research project ARinFLEX. Moreover, we offer practical recommendations for the integration of the two methodologies.

Das Forschungsprojekt ARinFLEX wurde mit Mitteln des Bundesministeriums für Bildung und Forschung (BMBF) gefördert (Förderkennzeichen: 02K14A080).

Dieses Kapitel basiert auf Vorarbeiten von (Przybilla et al. 2018b).

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Przybilla, L., Schreieck, M., Klinker, K., Pflügler, C., Wiesche, M., Krcmar, H. (2021). Die Unterstützungspotenziale der Design Thinking-Methodik für die agile Entwicklung. In: Wiesche, M., Welpe, I.M., Remmers, H., Krcmar, H. (eds) Systematische Entwicklung von Dienstleistungsinnovationen . Informationsmanagement und digitale Transformation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-31768-3_24

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