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Künstliche Intelligenz im Marketing

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Künstliche Intelligenz in der Praxis

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Zusammenfassung

Marketing hat sich schon immer in zwei Disziplinen gespalten: Es gibt die Kreativen, die mit überragenden Slogans und Bildern, Menschen von Produkten oder Services überzeugen sowie die Datengetriebenen, die jede Interaktion mit einem Werbemittel messen und versuchen, rein datengetriebene Kampagnen zu mehr Erfolg zu verhelfen.

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Literatur

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Authors and Affiliations

  1. Bochum, Deutschland

    Phil Wennker

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  1. Phil Wennker
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Correspondence to Phil Wennker .

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© 2020 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Wennker, P. (2020). Künstliche Intelligenz im Marketing. In: Künstliche Intelligenz in der Praxis. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-30480-5_3

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  • DOI: https://doi.org/10.1007/978-3-658-30480-5_3

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-30479-9

  • Online ISBN: 978-3-658-30480-5

  • eBook Packages: Business and Economics (German Language)

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