Abstract
In view of the increasing complexity of food-related life and the challenges it poses (e.g., Block et al., 2011; Scott and Vallen, 2019), such as the overweight and obesity pandemic (Ravussin and Ryan, 2017; WHO, 2018a), this dissertation aims to increase our understanding of the food-related well-being of consumers, and to identify ways in which the various stakeholders affected can exert a positive impact on the maintenance and improvement of this well-being. This emphasis on the food-related well-being of consumers not only serves consumers and, in the long term, the well-being of society as a whole (Block et al., 2011), but also the companies involved, which can thereby gain a competitive advantage (Mittelstaedt, Killbourne, and Shultz II, 2015; Sirgy and Lee, 1996). This dissertation pursues three fundamental objectives in particular: (1) to refine and broaden our understanding of food well-being (FWB) and its development; (2) to identify ways in which consumers can be effectively supported in their development and maintenance of FWB; and (3) to show how companies can use the concept of FWB in marketing strategies to achieve a competitive advantage.
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Frentz, F. (2020). Introduction. In: The Pursuit of Food Well-Being. Handel und Internationales Marketing Retailing and International Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-30366-2_1
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DOI: https://doi.org/10.1007/978-3-658-30366-2_1
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Publisher Name: Springer Gabler, Wiesbaden
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