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Automatisierung und Personalisierung von Dienstleistungen pp 361–387Cite as

Personalisierte Preise für Dienstleistungen

Part of the Forum Dienstleistungsmanagement book series (FD)

Zusammenfassung

Die Digitalisierung ermöglicht es vielen Anbietern, ihre Leistungsversprechen zunehmend zu personalisieren. Ebenso basiert die Monetarisierung individueller Dienstleistungen auf einer zunehmenden Anzahl unterschiedlichster Bezugsgrößen, wodurch personalisierte Preise entstehen. Dieser Beitrag fokussiert zunächst auf Geschäfts- und Erlösmodelle. Im Anschluss werden die Potenziale der Digitalisierung sowohl für personalisierte Dienstleistungen als auch für innovative Preissysteme eruiert. Abschließend werden Implikationen personalisierter Preise erörtert, welche zum einen aus der Verwendung personenbezogener Daten und zum anderen aus der Wahrnehmung und Akzeptanz des Preissystems resultieren. Vor diesem Hintergrund werden die Auswirkungen personalisierter Preise diskutiert.

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  1. TU Kaiserslautern, Kaiserslautern, Deutschland

    Stefan Roth, Anna Priester & Christopher Pütz

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  1. Stefan Roth
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Correspondence to Stefan Roth .

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  1. Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Basel Stadt, Switzerland

    Prof.Dr.Dr.h.c.mult. Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim, Stuttgart, Baden-Württemberg, Germany

    Prof. Dr. Karsten Hadwich

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Roth, S., Priester, A., Pütz, C. (2020). Personalisierte Preise für Dienstleistungen. In: Bruhn, M., Hadwich, K. (eds) Automatisierung und Personalisierung von Dienstleistungen. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-30166-8_15

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