Abstract
India has much more to offer than palaces, temples and its colonial past. The interview gives a brief, yet deep insight in the marketing strategy of the global tourism campaign “Incredible India”.
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© 2020 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
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Vashist, S., Pietzcker, D. (2020). “Digitization has rapidly taken place in India” – A Diverse Destination. In: Pietzcker, D., Vaih-Baur, C. (eds) Ökonomische und soziologische Tourismustrends. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-29640-7_17
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DOI: https://doi.org/10.1007/978-3-658-29640-7_17
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