Discussion of Findings and Implications

Part of the Applied Marketing Science / Angewandte Marketingforschung book series (APPMASC)


This thesis has briefly introduced its research objectives and contributions (see Section A). The existing literature and luxury knowledge were then mapped to discover different research clusters and their viewpoints on the luxury phenomenon (Section B). Section C detailed the evolution of the concept of luxury from its beginnings until its current role in a globalized consumer society. The main part of the thesis (Section D) detailed these different perspectives and integrated them into a comprehensive framework.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.BraunschweigGermany

Personalised recommendations