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Interaction in Social Live Streaming Services – Importance and influential Factors

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Part of the Handel und Internationales Marketing Retailing and International Marketing book series (HIM)

Abstract

In recent years, the digitization of our everyday life has been an increasingly important issue for researchers and society alike. Digital platforms with online communities have flourished and have helped users enhance their work and social lives (Tiwana et al., 2010; Bharadwaj et al., 2013). Innovative technologies and digital communities have not only introduced new methods of communicating, they have also heavily influenced our social interaction habits (Barrett et al., 2016; Baden-Fuller and Haefliger, 2013).

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Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

Authors and Affiliations

  1. 1.Marketing and TradeUniversity of SiegenSiegenGermany

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