Zusammenfassung
Die visuelle Wahrnehmung ist für Menschen von besonderer Bedeutung und prägt dessen Erleben der Umwelt. Bei Messen und Events bestehen die visuellen Reize aus Farben und Formen, aber auch aus der vorherrschenden Beleuchtung. Für EventmanagerInnen ist es daher besonders relevant, sich mit den biologischen und psychologischen Aspekten der menschlichen visuellen Wahrnehmung auseinanderzusetzen und diese zur Gestaltung einer Veranstaltung oder eines Messestands konstruktiv einzusetzen. Erkenntnisse der Wahrnehmungs- und Umweltpsychologie ermöglichen, die visuelle Live-Kommunikation wissenschaftlich fundiert zu reflektieren und im Sinne der Gastgebenden und Teilnehmenden zu optimieren. Die Darstellung der physiologischen und psychologischen Grundlagen der visuellen Wahrnehmung und Verarbeitung, der gestalt- und farbpsychologischen Aspekte sowie ein Fokus auf die bisher kaum dargestellten Einflüsse der Beleuchtung im Veranstaltungskontext zeigen diesen interdisziplinären Wissenstransfer auf.
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Ronft, S. (2021). Visuelle Kommunikation bei Veranstaltungen. In: Ronft, S. (eds) Eventpsychologie. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28888-4_10
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