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Contingent Valuation Measurement for Staging the Olympic Games: The Failed Bid to Host the 2018 Winter Games in Munich

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Perspektiven des Dienstleistungsmanagements

Abstract

In the past decade, well-planned bids for hosting Olympic Games failed due to a sudden lack of a support by the population. Therefore, we study both the determinants of people’s willingness to pay (WTP) to host the 2018 Winter Olympic Games in Munich and the changes of respondents’ attitudes and WTP over time. The results from three surveys in 2009, 2010 and 2011 demonstrate that both the perception of the public benefit of the Olympic Games and the general interest in sport have a positive influence on WTP. Moreover, attitudes vary over time, indicating that external factors influence the population’s evaluations of, and appreciation for, hosting of Olympic Games (e.g. media reports). In contrast to running one referendum among the population to find out whether they want Olympic Games or not, politicians in democracies therefore are advised to run several surveys to level off exogenous influences.

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Author information

Authors and Affiliations

  1. Institut für Sportwissenschaft, Johannes-Gutenberg-Universität Mainz, Mainz, Germany

    Holger Preuss

  2. Lehrstuhl für Sport- und Gesundheitsmanagement, Technische Universität München, Munich, Germany

    Jörg Königstorfer

  3. Business Analytics/Business Intelligence, Hochschule RheinMain, Wiesbaden, Germany

    Till Dannewald

Authors
  1. Holger Preuss
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  2. Jörg Königstorfer
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  3. Till Dannewald
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Correspondence to Holger Preuss .

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Editors and Affiliations

  1. Technische Universität Kaiserslautern, Kaiserslautern, Germany

    Stefan Roth

  2. Norwegian School of Sport Sciences, Oslo, Norway

    Chris Horbel

  3. Universität des Saarlandes, Saarbrücken, Germany

    Bastian Popp

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Preuss, H., Königstorfer, J., Dannewald, T. (2020). Contingent Valuation Measurement for Staging the Olympic Games: The Failed Bid to Host the 2018 Winter Games in Munich. In: Roth, S., Horbel, C., Popp, B. (eds) Perspektiven des Dienstleistungsmanagements . Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28672-9_23

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  • DOI: https://doi.org/10.1007/978-3-658-28672-9_23

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