Advertisement

Jenseits der puren Datenökonomie - Social-Media-Plattformen besser designen

  • Thilo HagendorffEmail author
Chapter
Part of the Medienkulturen im digitalen Zeitalter book series (MEDIZE)

Zusammenfassung

Social-Media-Plattformen sind für die Vermittlung von personalisierten Werbeanzeigen an die eigenen Nutzer optimiert. Um dies zu gewährleisten, treffen sie eine Reihe spezifischer Entscheidungen bezüglich der Ausgestaltung der Benutzeroberflächen. Diese Entscheidungen jedoch gehen einher mit der Entstehung einer Vielzahl negativer Medienwirkungen, welche von der starken Verbreitung von Fake-News über die Erzeugung von suchtartiger Mediennutzung bis hin zur Entstehung von Kommunikationsstress reichen. Um diese und andere Medienwirkungen einzudämmen, können wiederum gezielte Veränderungen am Design der Plattformen vorgenommen werden. Welcher Art diese Designveränderungen sind, soll im folgenden Aufsatz genauer beschrieben werden.

Schlüsselwörter

Social Media Design Medienwirkungen Abhängigkeit Benutzeroberflächen Captology Datenökonomie 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  1. Bail, C., L. Argyle, T. Brown, J. Bumpuss, H. Chen, M. B. Fallin Hunzaker, J. Lee, M. Mann, F. Merhout, und A. Volfovsky. 2018. Exposure to Opposing Views Can Increase Political Polarization. Evidence from a Large-Scale Field Experiment on Social Media. SocArXiv: S. 1–61.Google Scholar
  2. Bode, L., und E. K. Vraga. 2015. In Related News, That Was Wrong. The Correction of Misinformation Through Related Stories Functionality in Social Media. J Commun 65 (4): S. 619–638.CrossRefGoogle Scholar
  3. Bowles, Nellie. 2018. Early Facebook and Google Employees Form Coalition to Fight What They Built. https://www.nytimes.com/2018/02/04/technology/early-facebook-google-employees-fight-tech.html?rref=collection%2Fsectioncollection%2Ftechnology. Zugegriffen: 21. November 2018.
  4. Brady, W. J., J. A. Wills, J. T. Jost, J. A. Tucker, und J. J. van Bavel. 2017. Emotion shapes the diffusion of moralized content in social networks. Proceedings of the National Academy of Sciences of the United States of America 114 (28): S. 7313–7318.CrossRefGoogle Scholar
  5. Bresciani, Alessio. Ohne Jahresangabe. 51 Mission Statement Examples from the World’s Best Companies. https://www.alessiobresciani.com/foresight-strategy/51-mission-statement-exam ples-from-the-worlds-best-companies/. Zugegriffen: 06. November 2018.
  6. Carr, Nicholas. 2010. The Shallows. What the Internet Is Doing to Our Brains. New York: W. W. Norton & Company.Google Scholar
  7. Cialdini, Robert B. 1984. Influence. The Psychology of Persuation. New York: HarperCollins Publishers.Google Scholar
  8. Clayton, R. B., G. Leshner, und A. Almond. 2015. The Extended iSelf. The Impact of iPhone Separation on Cognition, Emotion, and Physiology. Journal of ComputerMediated Communication 20 (2): S. 119–135.CrossRefGoogle Scholar
  9. de-Sola, J., H. Talledo, F. Rodríguez de Fonseca, und G. Rubio. 2017. Prevalence of problematic cell phone use in an adult population in Spain as assessed by the Mobile Phone Problem Use Scale (MPPUS). PloS one 12 (8): S. 1–17.CrossRefGoogle Scholar
  10. Epstein, R., und R. E. Robertson. 2015. The search engine manipulation effect (SEME) and its possible impact on the outcomes of elections. Proceedings of the National Academy of Sciences 112 (33): S. 4512–4521.CrossRefGoogle Scholar
  11. Eyal, Nir, und Ryan Hoover. 2014. Hooked. How to build Habit-Forming Products. Princeton, NJ: Princeton University Press.Google Scholar
  12. Flaxman, S., S Goel, und J. M. Rao. 2016. Filter Bubbles, Echo Chambers, and Online News Consumption. PUBOPQ 80: S. 298–320.CrossRefGoogle Scholar
  13. Fogg, B. J. 2003. Persuasive Technology. Using Computers to Change What We Think and do. San Francisco, California: Morgan Kaufmann Publishers.Google Scholar
  14. Hartmann, Tilo. 2004. Computervermittelte Kommunikation. In Lehrbuch der Medienpsychologie, Hrsg. R. Mangold, P. Vorderer, und G. Bente, S. 673–693. Göttingen: Hogrefe-Verlag.Google Scholar
  15. Herrman, John. 2018. How Tiny Red Dots Took Over Your Life (New York Times). https://www.nytimes.com/2018/02/27/magazine/red-dots-badge-phones-notification.html?emc=edit_tnt_20180227&nlid=77840529&tntemail0=y. Zugegriffen: 13. März 2018.
  16. Kahneman, Daniel. 2012. Schnelles Denken, Langsames Denken. München: Siedler Verlag.Google Scholar
  17. Kaplan, J. T., S. I. Gimbel, und S. Harris. 2016. Neural correlates of maintaining one’s political beliefs in the face of counterevidence. Scientific reports 6: S. 1–11.Google Scholar
  18. Kross, E., P. Verduyn, E. Demiralp, J. Park, D. S. Lee, und N. Lin. 2013. Facebook use predicts declines in subjective well-being in young adults. PloS one 8 (8): S. 1–6.CrossRefGoogle Scholar
  19. Kruger, J., und D. Dunning. 1999. Unskilled and Unaware of It. How Difficulties in Recognizing One’s Own Incompetence Lead to Inflated Self-Assessments. Journal of personality and social psychology 77 (6): S. 1121–1134.CrossRefGoogle Scholar
  20. Lopez-Fernandez, O., L. Honrubia-Serrano, M. Freixa-Blanxart, und W. Gibson. 2014. Prevalence of problematic mobile phone use in British adolescents. Cyberpsychology, behavior and social networking 17 (2): S. 91–98.CrossRefGoogle Scholar
  21. Nguyen, Nicole. 2018. Instagram And Facebook Are Launching New Tools To Limit Social Media Time (BuzzFeed). https://www.buzzfeednews.com/article/nicolenguyen/instagram-facebook-addiction-time-well-spent. Zugegriffen: 21. November 2018.
  22. Nyhan, B., und J. Reifler. 2010. When Corrections Fail. The Persistence of Political Misperceptions. Political Behavior 32 (2): S. 303–330.CrossRefGoogle Scholar
  23. Pariser, Eli. 2011. The Filter Bubble. What the Internet Is Hiding from You. New York: The Penguin Press.Google Scholar
  24. Pennycook, G., und D. G. Rand. 2017. The Implied Truth Effect. Attaching Warnings to a Subset of Fake News Stories Increases Perceived Accuracy of Stories Without Warnings. SSRN Journal: S. 1–45.Google Scholar
  25. Primack, B. A., A. Shensa, J. E. Sidani, E. O. Whaite, L. yi Lin, und D. Rosen. 2017. Social Media Use and Perceived Social Isolation Among Young Adults in the U.S. American Journal of Preventive Medicine 53 (1): 1–8.CrossRefGoogle Scholar
  26. Rose-Stockwell, Tobias. 2018. How to Design Better Social Media (Medium). https://medium.com/s/story/how-to-fix-what-social-media-has-broken-cb0b2737128. Zugegriffen: 16. Mai 2018.
  27. Rutte, C., und M. Taborsky. 2007. Generalized reciprocity in rats. PLoS Biology 5 (7): S. 1421–1425.CrossRefGoogle Scholar
  28. Stolzoff, Simone. 2018. Technology’s „Time Well Spent“ movement has lost its meaning. https://qz.com/1347231/technologys-time-well-spent-movement-has-lost-its-meaning/. Zugegriffen: 08. Dezember 2018.
  29. Thaler, Richard H., und Cass R. Sunstein. 2008. Nudge. Improving Decisions About Health, Wealth, and Happiness. New Haven: Yale University Press.Google Scholar
  30. Tufekci, Z. 2018. YouTube, the Great Radicalizer. https://www.nytimes.com/2018/03/10/opinion/sunday/youtube-politics-radical.html. Zugegriffen: 19. März 2018.
  31. Tversky, A., und D. Kahneman. 1974. Judgment under Uncertainty. Heuristics and Biases. Science 185 (4157): S. 1124–1131.CrossRefGoogle Scholar
  32. Vosoughi, S., D. Roy, und S. Aral. 2018. The spread of true and false news online. Science 359 (6380): S. 1146–1151.CrossRefGoogle Scholar
  33. Wansink, B., J. E. Painter, und J. North. 2005. Bottomless bowls. Why visual cues of portion size may influence intake. Obesity research 13 (1): S. 93–100.CrossRefGoogle Scholar
  34. Ward, A. F., K. Duke, A. Gneezy, und M. W. Bos. 2017. Brain Drain. The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity. Journal of the Association for Consumer Research 2 (2): S. 140–154.CrossRefGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019

Authors and Affiliations

  1. 1.Internationales Zentrum für Ethik in den WissenschaftenUniversität TübingenTübingenDeutschland

Personalised recommendations