Abstract
In this chapter, I advance the elements of the instigatory theory of NGO communication (ITNC). I present this proposal based on the theorization process of collected ontological principles (OPs). Using this method of theory building, it is intended for the elements of NGOs and their features gathered from various perspectives to be the guiding lines for developing the theory.
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© 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Oliveira, E. (2019). Outline of the Instigatory Theory of NGO Communication. In: The Instigatory Theory of NGO Communication. Organisationskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26858-9_6
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DOI: https://doi.org/10.1007/978-3-658-26858-9_6
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Publisher Name: Springer VS, Wiesbaden
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Online ISBN: 978-3-658-26858-9
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