Abstract
In this chapter, I will start by framing the definition of communication in the socio-political context and the many dimensions of that definition. Afterwards, I will introduce the four paradigms that have studied communication in the last decades and describe their core elements and theories based on a sociology of science proposal for analyzing the theoretical body of communication field from Löblich & Scheu (2011) in order to propose a cross-fertilization for this thesis. Feeding into this theoretical review is the CCO principle, along with other theoretical concepts on strategic communication as well as the body metaphor and polyphony as a philosophical applied approach to communication.
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© 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Oliveira, E. (2019). Strategic communication and NGOs. In: The Instigatory Theory of NGO Communication. Organisationskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26858-9_4
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DOI: https://doi.org/10.1007/978-3-658-26858-9_4
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Online ISBN: 978-3-658-26858-9
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