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Online-Marketing-Intelligence pp 289–298Cite as

E-Mail-Marketing

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Zusammenfassung

Die Erfolgsfaktoren erfolgreicher E-Mail-Marketingkampagnen sind Gegenstand zahlreicher wissenschaftlicher als auch praktischer Veröffentlichungen. Im folgenden Kapitel werden zentrale Ergebnisse strukturiert dargestellt und diskutiert. Dieses Kapitel erarbeitet grundsätzliche Erfolgszusammenhänge auf Basis wissenschaftlicher Studien und gibt Handlungsempfehlungen für das E-Mail-Marketing.

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Authors and Affiliations

  1. HSBA Hamburg School of Business Administration, Hamburg, Deutschland

    Dennis Ahrholdt, Goetz Greve & Gregor Hopf

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  1. Dennis Ahrholdt
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  2. Goetz Greve
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  3. Gregor Hopf
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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Ahrholdt, D., Greve, G., Hopf, G. (2019). E-Mail-Marketing. In: Online-Marketing-Intelligence. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-26562-5_12

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  • DOI: https://doi.org/10.1007/978-3-658-26562-5_12

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-26561-8

  • Online ISBN: 978-3-658-26562-5

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