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Smart Cities/Smart Regions – Technische, wirtschaftliche und gesellschaftliche Innovationen pp 53–68Cite as

Monetarisierung von Mobilitätsplattformen

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Zusammenfassung

In diesem Beitrag werden Monetarisierungsstrategien für Mobilitätsplattformen abgeleitet, die anhand mehrerer Dimensionen charakterisiert werden. Zu diesen Dimensionen gehören sowohl verschiedene direkte Gebühren als auch spezielle Strategien wie die Subvention oder Absorption. Mit den Erkenntnissen über den Einfluss der Dimensionen wird eine geeignete Monetarisierungsstrategie für Mobilitätsplattformen geschaffen. Als Ergebnis entsteht ein Monetarisierungsmodell für eine Mobilitätsplattform aus Betreibersicht, das drei Seiten berücksichtigt: Endnutzer, Applikationsentwickler und Stadtverwaltungen. Die empfohlene Monetarisierungsstrategie basiert auf transaktionsbasierten und monatlichen festen Gebühren. Zu Beginn sollte der Betreiber eigene Applikationen entwickeln und damit erste Endnutzer gewinnen. Langfristig sollte der Betreiber die Seite der Endnutzer subventionieren und durch Gebühren für Applikationsentwickler und die Stadtverwaltungen monetarisieren.

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Notes

  1. 1.

    e3-Value ist eine Modellierungsmethode, mit der die Wertflüsse zwischen Akteuren eines Geschäftsmodells visualisiert werden können (http://e3value.few.vu.nl/).

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Authors and Affiliations

  1. Technische Universität München, München, Deutschland

    Maximilian Schreieck, Christoph Pflügler, Janik Halbherr, Manuel Wiesche & Helmut Krcmar

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  1. Maximilian Schreieck
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  2. Christoph Pflügler
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  3. Janik Halbherr
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  4. Manuel Wiesche
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  5. Helmut Krcmar
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Corresponding author

Correspondence to Maximilian Schreieck .

Editor information

Editors and Affiliations

  1. Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany

    Jorge Marx Gómez

  2. Fakultät II - Department für Informatik, Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany

    Andreas Solsbach

  3. Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany

    Thomas Klenke

  4. HTW Berlin, Berlin, Germany

    Volker Wohlgemuth

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Schreieck, M., Pflügler, C., Halbherr, J., Wiesche, M., Krcmar, H. (2019). Monetarisierung von Mobilitätsplattformen. In: Marx Gómez, J., Solsbach, A., Klenke, T., Wohlgemuth, V. (eds) Smart Cities/Smart Regions – Technische, wirtschaftliche und gesellschaftliche Innovationen. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-658-25210-6_5

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