• Andreas KohneEmail author


A central aspect of Business Development is resources. Resources include people, skills, know-how, processes, culture, partners, budget, and others. It is important to have a complete overview of the resources available and the resources to plan, to produce, and to distribute new products. Thus, Business Development needs to know which resources are available for planned changes and where any additional resources that may be needed can be obtained. In the following, particular attention will be paid to the skills of the staff and the handling and planning of the available budget will be described. Furthermore, a distinction is made between internal and external resources, since both types are immensely important and should be included in Business Development. Another chapter deals with the field of inorganic company growth, as one possible way of obtaining additional resources is M & A (Mergers and Acquisitions). In doing so, new resources are made available to the company through the purchase of external companies or products. Finally, controlling is presented as an important resource for managing the business.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019

Authors and Affiliations

  1. 1.DortmundGermany

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