Abstract
After describing the tasks of Business Development in the introduction, the individual dimensions of Business Development will be explained in detail below. It is not just a task. Business Development can also be seen as a role. A person who fulfills this role is also referred to as a Business Development Manager. The main features of a Business Development Manager are described below (see Sect. 2.1). At the same time, Business Development is also an organizational unit which has to be embedded in the structure of a company. Central and decentralized structures are possible here (see Sect. 2.3). Finally, Business Development can also be conceived as a process that prescribes a structure in the performance of tasks (see Sect. 2.4).
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Notes
- 1.
The Bottleneck-concentrated Strategy (from the German “Engpass-konzentrierte Strategie (EKS)” was developed in 1970 by Wolfgang Mewes. It is protected by copyright and all rights are owned by Malik Management Zentrum St. Gallen AG.
- 2.
The black frame. c//o codecentric AG, www.theblackframe.com.
- 3.
Paper-GUIs (Graphical User Interface) are drawn on paper program masks, websites, and controls. They make it possible to program without programming a line of code, to test program sequences and their graphical representations.
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Kohne, A. (2019). Business Development. In: Business Development. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-658-24726-3_2
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DOI: https://doi.org/10.1007/978-3-658-24726-3_2
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