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Entscheidung

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Konsumentenverhalten

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Zusammenfassung

In diesem Kapitel lernen Sie, wie sich Entscheidungssituationen beschreiben lassen, wie man Konsumentenentscheidungen erklären kann, Sie lernen verschiedene Heuristiken kennen, Sie lernen, wie der Kontext die Entscheidung beeinflussen kann und wodurch Konsumentenentscheidungen beeinflusst werden, indem Sie die Entscheidung des Konsumenten durch folgende Theorien und Modelle betrachten: Rational-Choice-Theorie, Bounded Rationality, Prospect-Theorie, Nudging und Framing.

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Authors and Affiliations

  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Kiel, Schleswig-Holstein, Deutschland

    Stefan Hoffmann & Payam Akbar

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  1. Stefan Hoffmann
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  2. Payam Akbar
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Correspondence to Stefan Hoffmann .

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Hoffmann, S., Akbar, P. (2019). Entscheidung. In: Konsumentenverhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23567-3_7

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  • DOI: https://doi.org/10.1007/978-3-658-23567-3_7

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  • Publisher Name: Springer Gabler, Wiesbaden

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  • Online ISBN: 978-3-658-23567-3

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