Skip to main content
SpringerLink
Log in

Konsumentenverhalten im Wandel

  • Chapter
  • First Online:
Konsumentenverhalten

  • 36k Accesses

Zusammenfassung

In diesem Kapitel lernen Sie, welche Megatrends das Konsumverhalten verändern, warum vielen Menschen materielle Güter immer weniger bedeuten, wann man gesund konsumieren möchte, welche Konsumenten die Umwelt schützen möchten, warum manche Konsumenten freiwillig weniger konsumieren und warum immer mehr Konsumenten Sharing-Angebote nutzen, indem Sie den Wandel des Konsumentenverhaltens durch folgende Modelle betrachten: Postmaterialismus-Hypothese, sozial-kognitive Modelle und Norm-Aktivierungs-Theorie.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
eBook
USD 19.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 24.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Weiterführende Literatur

  • Belz, F.-M., & Peattie, K. (2012). Sustainability marketing: A global perspective (2. Aufl.). NewYork: Wiley.

    Google Scholar 

  • Hoffmann, S., & Müller, S. (2010). Gesundheitsmarketing: Gesundheitspsychologie und Prävention. Bern: Huber.

    Google Scholar 

  • Peyer, M., Balderjahn, I., Seegebarth, B., & Klemm, A. (2017). The role of sustainability in profiling voluntary simplifiers. Journal of Business Research, 70, 37–43.

    Article  Google Scholar 

Literatur

  • Akbar, P., Hoffmann, S., & Mai, R. (2016). When do materialistic consumers join commercial sharing systems? Journal of Business Research, 69(10), 4215–4224.

    Article  Google Scholar 

  • Balderjahn, I. (2013). Nachhaltiges Management und Konsumentenverhalten. München: UTB.

    Google Scholar 

  • Becker, M. H. (1974). The health belief model and personal health behavior. Thorofare: Slack.

    Google Scholar 

  • Belk, R. (2007). Why not share rather than own? The Annals of the American Academy of Political and Social Science, 611(1), 126–140.

    Article  Google Scholar 

  • Belk, R. (2010). Sharing. Journal of Consumer Research, 39(5), 715–734.

    Article  Google Scholar 

  • BMELV. (2013). Ökobarometer 2013. Repräsentative Bevölkerungsbefragung im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV). http://www.bmel.de/SharedDocs/Downloads/Ernaehrung/Oekobarometer_2013.pdf. Zugegriffen: 04. Mai 2016.

  • Botsman, R., & Rogers, R. (2010). What’s mine is yours: The rise of collaborative consumption. New York: Harper.

    Google Scholar 

  • Chancellor, J., & Lyubomirsky, S. (2014). Money for happiness: The hedonic benefits of thrift. In M. Tatzel (Hrsg.), Consumption and well-being in the material world (S. 13–48). New York: Springer.

    Chapter  Google Scholar 

  • Chatzidakis, A., & Lee, M. S. W. (2013). Anti-consumption as the study of reasons against. Journal of Macromarketing, 33(3), 190–203.

    Article  Google Scholar 

  • Devinney, T. M., Auger, P., & Eckhardt, G. M. (2006). The other CSR: Consumer social responsibility. Stanford Social Innovation Review, 4(3), 30–37.

    Google Scholar 

  • Devinney, T. M., Auger, P., & Eckhardt, G. M. (2010). The myth of the ethical consumer. Cambridge: Cambridge University Press.

    Google Scholar 

  • Diekmann, A., & Preisendörfer, P. (2003). Green and greenback. The behavioral effects of environmental attitudes in low-cost and high-cost situations. Rationality and Society, 15(4), 441–472.

    Article  Google Scholar 

  • Easterlin, R. A. (1974). Does economic growth improve the human lot? Some empirical evidence. In P. A. David & M. W. Reder (Hrsg.), Nations and households in economic growth: Essays in honor of moses abrainovitz (S. 89–125). New York: Academic Press.

    Google Scholar 

  • Easterlin, R. A. (1995). Will rising the incomes of all increase the happiness of all. Journal of Economic Behavior and Organizations, 27(1), 35–47.

    Article  Google Scholar 

  • Eyerund, T. (2016). Umweltfreundliche Produkte. Mind the Gap. Institut der deutschen Wirtschaft. http://www.iwkoeln.de/studien/gutachten/beitrag/theresa-eyerund-umweltfreundliche-produkte-259841. Zugegriffen: 04. Mai 2016.

  • Faselt, F., & Hoffmann, S. (2010). Theorien des Gesundheitsverhaltens. In S. Hoffmann & S. Hoffmann (Hrsg.), Gesundheitsmarketing: Gesundheitspsychologie & Prävention (S. 15–34). Bern: Huber.

    Google Scholar 

  • Friedman, M. (1999). Consumer boycotts: Effecting change through the marketplace and the media. London: Routledge.

    Google Scholar 

  • Hellwig, K., Morhart, F., Girardin, F., & Hauser, M. (2015). Exploring different types of sharing: A proposed segmentation of the market for „sharing“ businesses. Psychology & Marketing, 32(9), 891–906.

    Article  Google Scholar 

  • Hoffmann, S. (2011). Anti-consumption as a means of saving jobs. European Journal of Marketing, 45(11/12), 1702–1714.

    Article  Google Scholar 

  • Hoffmann, S., & Müller, S. (2009). Consumer boycotts due to factory relocation. Journal of Business Research, 62(2), 239–247.

    Article  Google Scholar 

  • Inglehart, R. (1997). Modernization and postmodernization: Cultural, economic and political change in 43 societies. Princeton: Princeton University Press.

    Google Scholar 

  • Inglehart, R., & Welzel, C. (2005). Modernization, cultural change and democracy: The human development sequence. New York: Cambridge University Press.

    Book  Google Scholar 

  • Joerß, T., Akbar, P., Mai, R., & Hoffmann, S. (2017). Conceptualizing sustainability from a consumer perspective. uwf UmweltWirtschaftsForum, 25(1–2), 15–23.

    Article  Google Scholar 

  • Kahneman, D., & Deaton, A. (2010). High income improves evaluation of life but not emotional well-being. Proceedings National Academy of Sciences, 107, 16489–16493.

    Article  Google Scholar 

  • Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, 76(4), 109–125.

    Article  Google Scholar 

  • Lee, M. S. W., Motion, J., & Conroy, D. (2009). Anti-consumption and brand avoidance. Journal of Business Research, 62(2), 169–180.

    Article  Google Scholar 

  • Loss, J., & Nagel, E. (2010). Social Marketing – Verführung zum gesundheitsbewussten Verhalten? Gesundheitswesen, 72(1), 54–62.

    Article  Google Scholar 

  • Maslow, A. H. (1987). Motivation and personality (3. Aufl.). New York: Harper & Row.

    Google Scholar 

  • Mick, D. G., Pettigrew, S., Pechmann, C., & Ozanne, J. L. (2011). Transformative consumer research for personal and collective well-being. New York: Routledge.

    Google Scholar 

  • Möhlmann, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behavior, 14(3), 193–207.

    Article  Google Scholar 

  • Otto Group. (2013). Lebensqualität. Konsumethik zwischen persönlichem Vorteil und sozialer Verantwortung, Otto Group Trendstudie 2013, 4. Studie zum ethischen Konsum. http://trendbuero.com/wp-content/uploads/2013/12/Trendbuero_Otto_Group_Trendstudie_2013.pdf. Zugegriffen: 02. Mai 2016.

  • Ozanne, L. K., & Ballantine, P. W. (2010). Sharing as a form of anti-consumption? An examination of toy library users. Journal of Consumer Behaviour, 9(6), 485–498.

    Article  Google Scholar 

  • Peyer, M., Balderjahn, I., Seegebarth, B., & Klemm, A. (2017). The role of sustainability in profiling voluntary simplifiers. Journal of Business Research, 70, 37–43.

    Article  Google Scholar 

  • Prochaska, J. O., & DiClemente, C. C. (1984). The transtheoretical approach: Crossing traditional boundaries of therapy. Homewood: Dow Jones-Irwin.

    Google Scholar 

  • Rogers, R. W. (1975). A protection motivation theory of fear appeals and attitude change. Journal of Psychology, 91(1), 93–114.

    Article  Google Scholar 

  • Schwartz, S. H. (1977). Normative influence on altruism. In L. Berkowitz (Hrsg.), Advances in experimental social psychology (Bd. 10, S. 221–279). New York: Academic Press.

    Google Scholar 

  • Seegebarth, B., Peyer, M., Balderjahn, I., & Wiedmann, K.-P. (2016). The sustainability roots of anti-consumption lifestyles and initial insights regarding their effects on consumers’ well-being. Journal of Consumer Affairs, 50(1), 68–99.

    Article  Google Scholar 

  • Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407–424.

    Article  Google Scholar 

  • Stern, P. C., Dietz, T., & Kalof, L. (1993). Value orientations, gender, and environmental concern. Environment and Behavior, 25(5), 322–348.

    Article  Google Scholar 

  • Symmank, C., & Hoffmann, S. (2017). Leugnung und Ablehnung von Verantwortung. In L. Heidbrink, C. Langbehn, & J. Sombetzki (Hrsg.), Handbuch Verantwortung (S. 949–973). Wiesbaden: Springer VS.

    Chapter  Google Scholar 

  • Tatzel, M. (2014). Value seekers, big spenders, non-spenders, and experience servers: Consumption, personality, and well-being. In M. Tatzel (Hrsg.), Consumption and well-being in the material world (S. 75–108). New York: Springer.

    Chapter  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Kiel, Schleswig-Holstein, Deutschland

    Stefan Hoffmann & Payam Akbar

Authors
  1. Stefan Hoffmann
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Payam Akbar
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Stefan Hoffmann .

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Hoffmann, S., Akbar, P. (2019). Konsumentenverhalten im Wandel. In: Konsumentenverhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23567-3_12

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-23567-3_12

  • Published:

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-23566-6

  • Online ISBN: 978-3-658-23567-3

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation