Zusammenfassung
Ob Sie bereit sind oder nicht: Ihr Geschäft wird gestört, mit Auswirkungen auf alle Aspekte Ihrer Marke. Ein paar Innovationen, die herausfordern und inspirierend sind!
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Cloosterman, M., Hoekstra, L. (2019). Willkommen in der Zukunft Ihres Unternehmens. In: Vermögenswert Marke. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22996-2_1
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