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How Accent and Pitch Affect Persuasiveness in Radio Advertising

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Book cover Advances in Advertising Research IX

Part of the book series: European Advertising Academy ((EAA))

Abstract

The characteristics of a voice is a neglected area of research in advertising. Vocal features ought to be of interest because when consumers listen to a spoken message, it is more than just semantic content that is being transmitted. What is also transmitted is indexical information, or membership-identifying characteristics (Crystal, 2008), about the speaker.

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Author information

Authors and Affiliations

  1. Seven Hills, Australia

    Megha Dubey

  2. UNSW Canberra, Australian Defence Force Academy, Canberra, Australia

    Janise Farrell

  3. Department of Marketing and Management, Macquarie University / Faculty of Business & Economics, North Ryde, Australia

    Lawrence Ang

Authors
  1. Megha Dubey
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  2. Janise Farrell
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  3. Lawrence Ang
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Corresponding author

Correspondence to Megha Dubey .

Editor information

Editors and Affiliations

  1. Communication Sciences, Ghent University, Gent, Belgium

    Verolien Cauberghe

  2. Communication Science, Ghent University, Gent, Belgium

    Liselot Hudders

  3. Faculty of Business Administration and E, European University Viadrina, Frankfurt (Oder), Germany

    Martin Eisend

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Dubey, M., Farrell, J., Ang, L. (2018). How Accent and Pitch Affect Persuasiveness in Radio Advertising. In: Cauberghe, V., Hudders, L., Eisend, M. (eds) Advances in Advertising Research IX. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22681-7_9

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