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The Embodied Retail Consumer: Physical Effort in Shopping-Related Tasks and its Impact on Reactions to Messages

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Advances in Advertising Research IX

Part of the book series: European Advertising Academy ((EAA))

Abstract

Despite the allure of online shopping, in which everything is just a mouse click away, most consumers spend much time in the physical world of retailing. Indeed, the great majority of all retail purchases is still made in brick and mortar stores – not online (Bronnenberg and Ellickson, 2015; Turow, 2017). Shopping-related tasks have become more convenient over time as most firms strive to improve service quality and customer satisfaction, but the physical world is not yet perfect from a convenience point of view.

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Author information

Authors and Affiliations

  1. Department of Marketing and Strategy/Center for Consumer Marketing, Stockholm School of Economics, Stockholm, Sweden

    Sofie Sagfossen

  2. Department of Marketing and Strategy, Stockholm School of Economics, Stockholm, Sweden

    Magnus Söderlund & Carl-Philip Ahlbom

Authors
  1. Sofie Sagfossen
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  2. Magnus Söderlund
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  3. Carl-Philip Ahlbom
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Corresponding author

Correspondence to Sofie Sagfossen .

Editor information

Editors and Affiliations

  1. Communication Sciences, Ghent University, Gent, Belgium

    Verolien Cauberghe

  2. Communication Science, Ghent University, Gent, Belgium

    Liselot Hudders

  3. Faculty of Business Administration and E, European University Viadrina, Frankfurt (Oder), Germany

    Martin Eisend

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Sagfossen, S., Söderlund, M., Ahlbom, CP. (2018). The Embodied Retail Consumer: Physical Effort in Shopping-Related Tasks and its Impact on Reactions to Messages. In: Cauberghe, V., Hudders, L., Eisend, M. (eds) Advances in Advertising Research IX. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22681-7_22

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