Abstract
Digital video advertising is growing exponentially. It is expected that digital video ad spending of the US will see double-digit growth annually through 2020 (eMarketer, 2016). Moreover, advertisers are spending on average more than $10 million annually on Digital Video, representing an 85% increase from 2 years (iab, 2016).
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Castellanos, M.C., Ausin, J.M., Guixeres, J., Bigné, E. (2018). Emotion in a 360-Degree vs. Traditional Format Through EDA, EEG and Facial Expressions. In: Cauberghe, V., Hudders, L., Eisend, M. (eds) Advances in Advertising Research IX. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22681-7_1
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