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How does Service Business Development (really) take place? Strategy Configuration in Manufacturing Companies’ different Business Environments

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Zusammenfassung

Since industrial and consumer markets are associated with highly dynamic business environments, manufacturing companies are increasingly executing service business development to capture new growth potential. In doing so, they face the challenge of aligning their strategic configuration with changing conditions in their business environments. Based on a cross-industry dataset of 137 manufacturing companies’ service business development activities, this study empirically investigates how service business development is strategically configured and applied in different business environmental circumstances.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.BerlinDeutschland

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