Conversational Commerce – A New Era for Service Business Development?

  • Sven TuzovicEmail author
  • Stefanie Paluch


Digitization, the rise of the Internet and mobile devices have changed the way people interact with each other and with companies. In recent years, the voice interface has become a growing feature in mobile devices. Industry reports indicate that in mid-2016, 20 percent of Android searches were voice-based and Siri received two bn. requests per week. ComScore predicts that by 2020, 50 percent of all searches will be voice searches. Furthermore, it is anticipated that voice will become the default method to control a variety of interfaces including mobile devices, Internet of Things (IoT) appliances, and automobiles.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Advertising, Marketing & PRQUT Business SchoolBrisbaneAustralien
  2. 2.STMRWTH AachenAachenDeutschland

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