Service Business Development through Business Model Innovation – A Review of the Robin Hood and Ingredient Branding Business Models

  • Thomas Baaken
  • Thorsten KlieweEmail author
  • Carina Alfert
  • Christian Hagdorn
  • Ariane Schneider


In both, business-to-business (B2B) and business-to-consumer (B2C) markets, a trend towards the purchase of services instead of goods can be acknowledged. It turns out that today’s value creation is changing to knowledge- and service-intensive patterns and that “services are going to move in this decade to being the front edge of the industry“, including market leaders and manufacturing companies.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  • Thomas Baaken
    • 1
  • Thorsten Kliewe
    • 1
    Email author
  • Carina Alfert
    • 1
  • Christian Hagdorn
    • 1
  • Ariane Schneider
    • 1
  1. 1.S-to-B Marketing ResearchFH MünsterMünsterDeutschland

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