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Konzeption einer Methode zur Geschäftsmodellentwicklung und Implementierung am Beispiel der Berufsbildungsdienstleistung

  • Nizar AbdelkafiEmail author
  • Thorsten Posselt

Zusammenfassung

Ziel des Beitrags ist die Entwicklung und Beschreibung einer strukturierten Methode für die systematische Geschäftsmodellentwicklung. Zunächst werden die Grundlagen der Geschäftsmodellinnovation und -entwicklung dargestellt. Dann wird die Methode ausführlich beschrieben. Sie besteht aus vier Phasen: Geschäftsmodellaudit, Ideengenerierung, Konkretisierung und Vorbereitung der Implementierung. Zum Schluss wird die Umsetzung der Methode am Beispiel eines Dienstleistungsunternehmens aus dem Bereich der Berufsbildung, das internationale Märkte erschließen will, demonstriert.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Faunhofer-Zentrum IMWLeipzigDeutschland

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