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Micropayments im Erlösmodell digitaler Serviceleistungen

  • Thomas RobbertEmail author
  • Anna Priester
  • Stefan Roth
Chapter

Zusammenfassung

Digitale Güter und Serviceleistungen spielen für Konsumenten eine zunehmend wichtige Rolle. Für die Abrechnung zahlungspflichtiger Leistungen werden neben klassischen Abo-Modellen vermehrt Micropayments eingesetzt. Der Beitrag beantwortet die Frage, was Micropayments sind und wie diese in das Erlösmodell digitaler Güter eingebettet werden können. Dabei werden neben theoretischen Grundlagen auch technische Voraussetzungen sowie die Akzeptanz von Micropayments diskutiert. Abschließend werden zukünftige Einsatzmöglichkeiten bei der Vermarktung von digitalen und physischen Gütern eruiert.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Lehrstuhl für MarketingTU KaiserslauternKaiserslauternDeutschland

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