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Technology as Driver of Service Business Development and the Case of Sharing Economy

  • Silke BartschEmail author
  • Kathrin Lührs
  • Christoph Schmitz
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Zusammenfassung

Services have become more complex as an increasing number of actors conjointly creates value – often facilitated by technology. In fact, it does not only enable firms to digitize processes and improve value creation but also to create innovative services that are disrupting markets. A prominent example of this development is the so-called Sharing Economy, in which companies are taking self-service to the extreme by leveraging technology to externalize resources to other actors.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  • Silke Bartsch
    • 1
    Email author
  • Kathrin Lührs
    • 1
  • Christoph Schmitz
    • 1
  1. 1.Institut für MarketingLudwig-Maximilians-UniversitätMünchenDeutschland

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