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Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären Einzelhandel

  • Gerhard WagnerEmail author
  • Sascha Steinmann
  • Frank Hälsig
  • Hanna Schramm-Klein
Chapter

Zusammenfassung

Marktdaten belegen, dass die Akzeptanz von In-Store M-Payment, trotz technologischer Fortschritte und vermehrter Bezahlmöglichkeiten, gering ausfällt. Daher ist von Interesse, inwieweit die Akzeptanz von In-Store M-Payment von der Bereitschaft Technologien zu nutzen abhängt. Insbesondere stellt sich die Frage, ob gewisse Kundensegmente eher dazu neigen In-Store M-Payment als alternative Bezahlmöglichkeit zu verwenden. Hierzu wird eine Segmentierung auf Basis des TRI 2.0 durchgeführt und Determinanten der Technologieakzeptanz für die einzelnen Kundensegmente verglichen.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  • Gerhard Wagner
    • 1
    Email author
  • Sascha Steinmann
    • 1
  • Frank Hälsig
    • 2
  • Hanna Schramm-Klein
    • 1
  1. 1.Lehrstuhl für MarketingUniversität SiegenSiegenDeutschland
  2. 2.Prof. Allgemeine BWL, MarketingHS Technik/Wirtschaft SaarlandSaarbrückenDeutschland

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