Der Blick fürs Ganze

Reck, Fabian; Fliaster, Alexander; von Saldern, Frederik

doi:10.1007/978-3-658-22129-4_33

Der Blick fürs Ganze

Herausforderungen in digitalen Innovationsecosystemen am Beispiel des 3D-Drucks

Fabian Reck⁸,
Alexander Fliaster⁹ &
Frederik von Saldern⁸

Chapter
First Online: 23 August 2018

39k Accesses

Zusammenfassung

In einer digitalisierten Welt hängt der Erfolg einer Innovation immer weniger vom Leistungspotenzial einer Einzeltechnologie ab. Vielmehr spielt das gesamte Ecosystem an voneinander abhängigen technologischen Lösungen und Innovationsakteuren eine immer entscheidendere Rolle. In diesem Beitrag verdeutlichen wir, dass Verfügbarkeitsengpässe entweder bei Input- oder bei Komplementärtechnologien den Markterfolg einer technologischen Innovation erheblich beinträchtigen können. Basierend darauf erläutern wir ein Rahmenmodell mit vier möglichen ecosystembezogenen Problemszenarien. Am Beispiel von sechs Anwendungsfeldern des industriellen 3D-Drucks veranschaulichen wir diese vier Szenarien und leiten geeignete Lösungsstrategien ab. Insgesamt soll der Beitrag so unternehmerischen Entscheidungsträgern eine Hilfestellung zur Lokalisierung von Herausforderungen im Innovationsecosystem bieten.

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Authors and Affiliations

Otto-Friedrich-Universität Bamberg, Bamberg, Deutschland
Fabian Reck & Frederik von Saldern
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Innovationsmanagement, Otto-Friedrich-Universität Bamberg, Bamberg, Deutschland
Alexander Fliaster

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Fabian Reck
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Alexander Fliaster
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Frederik von Saldern
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Correspondence to Fabian Reck .

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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Unternehmensführung & Controlling, Otto-Friedrich-Universität Bamberg, Bamberg, Germany
Prof. Dr. Wolfgang Becker
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationale Rechnungslegung und Wirtschaftsprüfung, Otto-Friedrich-Universität Bamberg, Bamberg, Germany
Prof. Dr. Brigitte Eierle
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Innovationsmanagement, Otto-Friedrich-Universität Bamberg, Bamberg, Germany
Prof. Dr. Alexander Fliaster
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing, Otto-Friedrich-Universität Bamberg, Bamberg, Germany
Prof. Dr. Björn Ivens
School of Business and Management, Queen Mary University of London, London, UK
Dr. Alexander Leischnig
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management, Otto-Friedrich-Universität Bamberg, Bamberg, Germany
Dr. Alexander Pflaum
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Produktion und Logistik, Otto-Friedrich-Universität Bamberg, Bamberg, Germany
Prof. Dr. Eric Sucky

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Reck, F., Fliaster, A., von Saldern, F. (2019). Der Blick fürs Ganze. In: , et al. Geschäftsmodelle in der digitalen Welt. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22129-4_33

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DOI: https://doi.org/10.1007/978-3-658-22129-4_33
Published: 23 August 2018
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-22128-7
Online ISBN: 978-3-658-22129-4
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