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Business Model Innovation im digitalen Zeitalter

  • Hamidreza HosseiniEmail author
Chapter

Zusammenfassung

Wir befinden uns in einer weit fortgeschrittenen Evolutionsstufe der Digitalisierung und haben die Chance der aktuellen Situation, sowohl in Europa als auch international wieder an die Spitze zu gelangen. Viele Unternehmenslenker und Entscheider fragen sich seit einigen Jahren: Welche Auswirkungen hat die Digitalisierung auf mein Geschäftsmodell? Welche Chancen bieten sich an und wie kann ich sie für mein Unternehmen nutzen? Welche Risiken existieren und wie kann ich dagegen (idealerweise prophylaktisch) vorgehen?

Hoffnung ist keine Strategie – daher ist es ratsam, aufgrund von Analysen und Fakten diesen Einfluss zu analysieren, die Auswirkungen auf das Geschäftsmodell zu adaptieren, entsprechende Handlungsfelder abzuleiten und diese im Rahmen eines strukturierten Projektplanes umzusetzen. Hierzu gibt es einfache, praxisnahe und pragmatische Ansätze, die in diesem Beitrag genauer vorgestellt werden.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.ECODYNAMICS GmbHDüsseldorfDeutschland

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