Abstract
This chapter takes a close look at the different forms of sharing based on empirical material on leisure clothing in Norwegian families. We ask what forms of sharing are practiced, which terms are used, and how consumers draw distinctions between them. We find that the forms are numerous and have an established place in Norwegian clothing culture. Sharing within the household, outside the pecuniary market, appears still to be the most important and also the most understudied form of sharing. The literature about clothing consumption is increasingly about sharing, but limited to the new forms. However, sharing is a common form of human interaction, often misunderstood or overlooked. In order to understand the role of collaborative consumption in contemporary society, it is necessary to study both new and old forms of sharing. For a more systematic mapping of these forms a good place to start might be the study of relationships between access and ownership, and between different temporalities.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Aall, C., Klepp, I. G., Støa, E., Engeset, A. B., & Skuland, S. (2011). Leisure and sustainable development in Norway: part of the solution and the problem. Leisure Studies, 30(4), 453 – 476.
Arnould, E. J., & Rose, A. S. (2016). Mutuality Critique and substitute for Belk’s “sharing”. Marketing Theory, 16(1), 75 – 99.
Belk, R. (2007). Why not share rather than own ? The ANNALS of the American Academy of Political and Social Science, 611(1), 126 – 140.
Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715 – 734.
Boyd, T. C., & McConocha, D. M. (1996). Consumer Household Materials and Logistics Management: Inventory Ownership Cycle. Journal of Consumer Affairs, 30(1), 218 – 218.
Brace-Govan, J., & Binay, I. (2010). Consumption of disposed goods for moral identities: a nexus of organization, place, things and consumers. Journal of Consumer Behaviour, 9(1), 69 – 82.
Briel, T. S. (1999). Loppemarked – mye mer enn man tror… En studie av loppemarkeder i Oslo [The Flea market– more than meets the eye… A study of Flea markets in Oslo]. Retrieved from http://sifo.no/files/file48431_rapport_nr_4-99_web.pdf
Cassidy, T. D., & Bennett, H. R. (2012). The Rise of Vintage Fashion and the Vintage Consumer. Fashion Practice: The Journal of Design, Creative Process & the Fashion, 4(2), 239 – 262.
Chapman, A. (1980). Barter as a universal mode of exchange. L’homme, 33 – 83.
Cheal, D. (1988). The Gift Economy. London: Routledge.
Clarke, A. (2000). Mother Swapping: The trafficking of nearly new children’s wear. In P. Jackson, M. Lowe, D. Miller & F. Mort (eds.), Commercial cultures: economies, practices, spaces (pp. 85 – 100). Oxford: Berg.
Corrigan, P. (1989). Gender and the gift: the case of the family clothing economy. Sociology, 23(4), 513 – 534.
Corrigan, P. (2008). The Dressed Society : Clothing, the Body and Some Meanings of the World. London: SAGE Publications.
Cruz-Cárdenas, J. (2013). Gender Differences in Motivation and Product Disposal Methods in a High Masculinity Collectivistic Environment. Revista Brasileira de Marketing, 12(2), 158 – 179.
Cruz-Cárdenas, J., González, R., & Gascó, J. (2016). Clothing Disposal System by Gifting Characteristics, Processes, and Interactions. Clothing and Textiles Research Journal, 0887302X16675725.
DeLong, M., Heinemann, B., & Reiley, K. (2005). Hooked on Vintage ! Fashion Theory: The Journal of Dress, Body & Culture, 9(1), 23 – 42.
Douglas, M. (1984). Purity and danger: an analysis of the concepts of pollution and taboo. London: Ark Paperbacks.
Ekström, K. M., Gustafsson, E., Hjelmgren, D., & Salomonson, N. (2012). Mot en mer hållbar konsumtion: En studie om konsumenters anskaffning och avyttring av kläder [Towards a more sustainable consumption: A study of consumers’ acquisition and disposal of clothing]. Retrieved from http://bada.hb.se/bitstream/2320/10630/1/Vetenskapnr20.pdf
Entwistle, J. (2000). The fashioned body: fashion, dress, and modern social theory. Cambridge: Wiley-Blackwell.
Felson, M., & Spaeth, J. L. (1978). Community Structure and Collaborative Consumption: “A Routine Activity Approach”. The American Behavioral Scientist, 21(4), 614.
Fisher, K., James, K., & Maddox, P. (2011). Benefits of reuse case study: Clothing. Retrieved from http://www.wrap.org.uk/sites/files/wrap/Clothing%20reuse_final.pdf
Fiske, A. P. (1991). Structures of Social Life: The Four Elementary Forms of Human Relations. New York: Free Press.
Fletcher, K. (2008). Sustainable fashion & textiles: Design Journeys. London: Earthscan.
Gracey, F., & Moon, D. (2012). Valuing Our Clothes: the evidence base. Retrieved from http://www.wrap.org.uk/sites/files/wrap/10.7.12%20VOC-%20FINAL.pdf
Greenpeace. (2012). Dirty Laundry: Reloaded. Retrieved from http://www.greenpeace.org/international/Global/international/publications/toxics/Water%202012/DirtyLaundryReloaded.pdf
Gudeman, S. (2001). The Anthropology of Economy: Community, Market, and Culture. Oxford: Blackwell.
Hiller Connell, K. Y. (2009). Exploration of Second-Hand Apparel Acquisition Behaviors and Barriers. Paper presented at the 66th Annual Conference of the International Textile and Apparel Association, Bellevue, Washington USA. http://krex.k-state.edu/dspace/bitstream/handle/2097/7995/KYHCITAA20092nd.pdf?sequence=1
Jenss, H. (2005). Sixties dress only ! The consumption of the past in a retro scene. In A. Palmer & H. Clark (eds.), Old clothes, new looks (pp. 177 – 195). Oxford: Berg.
Kaiser, S. B. (1997). The social psychology of clothing. Symbolic appearances in context (Second edition ed.). NewYork: Fairchild publications.
Klepp, I. G. (2001). Hvorfor går klær ut av bruk ? Avhending sett i forhold til kvinners klesvaner [Why are clothes no longer used ? Clothes disposal in relationship to women’s clothing habits]. Retrieved from http://www.sifo.no/files/file48469_rapport2001-03web.pdf
Klepp, I. G. (2006). Skittentøyets kulturhistorie-hvorfor kvinner vasker klær. Oslo: Novus forlag.
Klepp, I. G. (2010). Sports and dress. In L. Skov (Ed.), Berg Encyclopedia of World Dress and Fashion: West Europe (Vol. 8, pp. 382 – 386). Oxford: Berg.
Klepp, I. G., & Bjerck, M. (2014). A methodological approach to the materiality of clothing: Wardrobe Studies. International Journal of Social Research Methodology, 17(4), 373 – 386.
Klepp, I. G., & Laitala, K. (2016). Klesforbruk i Norge. Retrieved from http://www.sifo.no/files/file80519_fagrapport_nr._2-2016_rapport_klesforbruk.pdf
Klepp, I. G., Laitala, K., Schragger, M., Follér, A., Paulander, E., Tobiasson, T. S., … Kiørboe, N. (2015). Mapping sustainable textile initiatives and a potential roadmap for a Nordic actionplan. Retrieved from http://dx.doi.org/10.6027/TN2015-545
Klepp, I. G., & Storm-Mathisen, A. (2005). Reading fashion as age: Teenage girls and grown womens Accounts of Clothing as Body and Social Status. Fashion Theory: The Journal of Dress, Body and Culture, 9(3), 323 – 342.
Laitala, K. (2014). Consumers’ clothing disposal behaviour – a synthesis of research results. International Journal of Consumer Studies, 38(5), 444 – 457.
Laitala, K., Boks, C., & Klepp, I. G. (2015). Making Clothing Last: A Design Approach for Reducing the Environmental Impacts. International Journal of Design, 9(2), 93 – 107.
Laitala, K., & Klepp, I. G. (2014). Arv og deling av klær, sko og sportsutstyr. In R. Lavik & E. Borgeraas (eds.), Forbrukstrender 2014: SIFO survey (pp. 25 – 28). Oslo: SIFO.
Laitala, K., & Klepp, I. G. (2017). Clothing Reuse: The Potential in Informal Exchange. Clothing Cultures, 4(1), 61 – 77.
Laitala, K., Klepp, I. G., Morley, N., Meistad, T., Chapman, A., Chen, W., … Austgulen, M. H. (2012). Potensiale for økt materialgjenvinning av tekstilavfall og andre avfallstyper (Potential for increased material recycling of textile waste and other waste types). Retrieved from http://www.sifo.no/files/file78453_fagrapport_2-2012_rev1.pdf
Lien, M. E. (2004). The virtual consumer: Constructions of uncertainty in marketing discourse. In C. Garsten & M. L. d. Montoya (eds.), Market Matters: Exploring cultural processes in the global marketplace (pp. 46 – 69). New York: Palgrave Publishers.
Mauss, M. (1970). The Gift: Forms and Functions of Exchange in Archaic Societies. London: Cohen & West.
Morley, N., Bartlett, C., & McGill, I. (2009). Maximising Reuse and Recycling of UK Clothing and Textiles. Incl. Appendix 1 – Technical Report. Retrieved from http://randd.defra.gov.uk/Default.aspx?Menu=Menu&Module=More&Location=None&ProjectID=16096
Nordic Council of Ministers. (2015). Well dressed in a clean environment: Nordic Action plan for sustainable fashion and textiles. Retrieved from http://norden.diva-portal.org/smash/get/diva2:819423/FULLTEXT01.pdf
Palm, D., Elander, M., Watson, D., Kiørboe, N., Salmenperä, H., Dahlbo, H., . . . Rydberg, T. (2014). Towards a Nordic textile strategy – Collection, sorting, reuse and recycling of textiles. Retrieved from http://beta.diva-portal.org/smash/get/diva2:720964/FULLTEXT01.pdf;jsessionid=3cc27b5e683d092c8607776da76e
Parry, J. (1986). The Gift, the Indian Gift and the ‘Indian Gift’. Man, 21(3), 453 – 473.
Polanyi, K. (1957). The Great Transformation. Boston: Beacon Press.
Price, J. A. (1975). Sharing: The integration of intimate economies. Anthropologica, 17(1), 3 – 27.
Rose, C. (2013). Maternal consumption: A view from the past. Journal of Consumer Culture, 13(2), 178 – 198.
Stephens, S. H. (1985). Attitudes toward socially responsible consumption: development and validation of a scale and investigation of relationships to clothing acquisition and discard behaviors. (Doctoral dissertation), Virginia Polytechnic Institute and State University, Blacksburg.
Tinson, J., & Nuttall, P. (2007). Insider trading ? Exploring familial intra-generational borrowing and sharing. The Marketing Review, 7(2), 185 – 200.
Ulväng, M. (2012). Klädekonomi och klädkultur: böndernas kläder i Härjedalen under 1800-talet. Möklinta: Gidlunds förlag.
Visser, M. (2008). The gift of thanks: The roos, persistence, and paradoxical meanings of a social ritual. Toronto: HarperCollins.
Wahlen, S., & Laamanen, M. (2017). Collaborative Consumption and Sharing Economies. In M. Keller, B. Halkier, T.-A. Wilska & M. Truninger (eds.), Routledge Handbook on Consumption (pp. 94 – 105). Oxford, UK: Routledge.
Widlok, T. (2013). Sharing: Allowing others to take what is valued. HAU: Journal of Ethnographic Theory, 3(2), 11 – 31.
Winakor, G. (1969). The Process of Clothing Consumption. Journal of Home Economics, 61(8), 629 – 634.
Woodburn, J. (1998). ‘Sharing Is Not a Form of Exchange’: An Analysis of Property- Sharing in Immediate-Return Hunter-Gatherer Societies. In C. M. Hann (Ed.), Property Relations: Renewing the Anthropological Tradition (pp. 48 – 63). Cambridge: Cambridge University Press.
WRAP. (2015). Resource Revolution: Creating the Future. WRAP’s plan | 2015 – 2020. Retrieved from http://www.wrap.org.uk/sites/files/wrap/WRAP-Plan-Resource-Revolution-Creating-the-Future.pdf
Yates, L. (2016). Sharing, households and sustainable consumption. Journal of Consumer Culture, 1469540516668229.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
About this chapter
Cite this chapter
Klepp, I.G., Laitala, K. (2018). Shared use and owning of clothes: borrow, steal or inherit. In: Cruz, I., Ganga, R., Wahlen, S. (eds) Contemporary Collaborative Consumption. Kritische Verbraucherforschung. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-21346-6_8
Download citation
DOI: https://doi.org/10.1007/978-3-658-21346-6_8
Published:
Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-21345-9
Online ISBN: 978-3-658-21346-6
eBook Packages: Social SciencesSocial Sciences (R0)