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Ökonomische Analyse der Agenturen

  • Ralf Nöcker
Chapter

Zusammenfassung

Verlassen wir nunmehr die Ebene der Gesamtwirtschaft und beschäftigen uns im Folgenden auf einzelwirtschaftlicher Ebene mit den Dienstleistern, die Werbung oder Marketing-Kommunikation als ihr Tätigkeitsfeld ausweisen. Tatsächlich ist dies bisher in der ökonomischen Forschung kaum geschehen. Über das Innenleben einer Agentur erfährt man in der akademischen Welt bisher wenig bis nichts.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Gesamtverband Kommunikationsagenturen GWA e.V.FrankfurtDeutschland

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