The Influence of Supply Drivers
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The following chapter examines the decision-making process of movie distributors and exhibitors in the sequential release process of the motion picture industry. The central issue is to analyze the constitution of supply markets. For this purpose, Section 4.1 presents the framework of sequential product release of motion pictures. Section 4.2 constitutes the research aim and scope. Section 4.3 develops the research model to analyze influencing factors of market availability in home video, video-on-demand, and free-to-air TV exhibition. Section 4.4 describes variables, datasets, and measurements. The large dataset on successive exhibition windows enables a comprehensive empirical study. Section 4.5 discusses the empirical findings. Finally, Section 4.6 points out preliminary conclusions and implications of the results.
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