The service systems view on stakeholder integration – a mutually engaged case study on internal stakeholder integration

  • Julia M. JonasEmail author
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)


Exploring stakeholder integration practice from a management perspective, Part IV and V have created a picture of stakeholder integration in service innovation that
  • implements stakeholders integration foremost in a reactive mode,

  • strengthens the role of senior management as a stakeholder group for service innovation,

  • includes indirect and informal stakeholder integration, creating interdependencies in the service system and

  • clarifies how service innovation and stakeholder integration is standing in competition with the daily work of the innovation management team.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2018

Authors and Affiliations

  1. 1.Friedrich-Alexander-Universität Erlangen-NürnbergNürnbergGermany

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