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The 2014 World Cup on the Streets of Vila Madalena (São Paulo)

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Moving Cities – Contested Views on Urban Life

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Abstract

The goal of this article is to ethnographically reconstitute a range of social interactions on the streets of Vila Madalena neighbourhood in São Paulo, during the soccer World Cup held in Brazil in mid-2014 – although my observations include a period prior to the event – when this neighbourhood became a point of confluence, particularly amongst groupings of young people. These gatherings had as many people attending as those present in the space officially designated by FIFA for watching the matches in São Paulo city centre, the Vale do Anhangabaú “Fan Fest”.

Chapter translated by André Setti, originally presented within the “Dynamics and meanings of public spaces in the moving city” track at the Midterm Conference of Urban Sociology (European Sociological Association), which took place in Krakow, Poland (29 June–1 July 2016). My thanks to Enrico Spaggiari, Martin Curi, Mariane Pisani, Gabriel Monteiro Bocchi, Mariana Mandelli, Marina Frúgoli, Tiago Frúgoli and to the manuscript reviewer. My participation in the conference was made possible by FAPESP – São Paulo Research Foundation (n. 2016/05923-8).

Heitor Frúgoli Jr. is Associate Professor at the Department of Anthropology of the Faculty of Philosophy, Literature and Languages, and Human Sciences at the Universidade de São Paulo (FFLCH-USP) and coordinator of the Anthropology of the City Studies Group (GEAC-USP).

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Authors and Affiliations

  1. Universidade de São Paulo, São Paulo, Brazil

    Heitor Frúgoli Jr.

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  1. Heitor Frúgoli Jr.
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Editors and Affiliations

  1. Faculdade de Letras, Universidade do Porto Faculdade de Letras, Porto, Portugal

    Lígia Ferro

  2. Institute of Sociology, Jagiellonian University Institute of Sociology, Krakow, Poland

    Marta Smagacz-Poziemska

  3. Madrid, Spain

    M. Victoria Gómez

  4. IIGK, Univ Bielefeld IIGK, Bielefeld, Nordrhein-Westfalen, Germany

    Sebastian Kurtenbach

  5. Lisboa, Portugal

    Patrícia Pereira

  6. Facultad de Ciencias Políticas y Sociolo , Madrid, Spain

    Juan José Villalón

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Frúgoli, H. (2018). The 2014 World Cup on the Streets of Vila Madalena (São Paulo). In: Ferro, L., Smagacz-Poziemska, M., Gómez, M., Kurtenbach, S., Pereira, P., Villalón, J. (eds) Moving Cities – Contested Views on Urban Life. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-18462-9_6

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  • DOI: https://doi.org/10.1007/978-3-658-18462-9_6

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