Advertisement

Pre-study – Analysis of silver agers’ personal dispositions and air travel customer experiences

  • Malte MarwedeEmail author
Chapter
Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)

Abstract

The aim of the pre-study is threefold. Silver agers as a target group comprise a diverse range of customers with different values, attitudes, needs and wants, since individual differences tend to increase over the course of life (Kohlbacher & Herstatt, 2011). Thus, the first aim of the pre-study is to characterise travelling silver agers depending on their personal dispositions and characteristics, their demographic backgrounds and their air travel patterns and habits.

Keywords

Importance Score Divergent Thinking Cognitive Empathy Customer Experience Personal Disposition 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Technische Universität HamburgHamburgGermany

Personalised recommendations