Pre-study – Analysis of silver agers’ personal dispositions and air travel customer experiences
The aim of the pre-study is threefold. Silver agers as a target group comprise a diverse range of customers with different values, attitudes, needs and wants, since individual differences tend to increase over the course of life (Kohlbacher & Herstatt, 2011). Thus, the first aim of the pre-study is to characterise travelling silver agers depending on their personal dispositions and characteristics, their demographic backgrounds and their air travel patterns and habits.
KeywordsImportance Score Divergent Thinking Cognitive Empathy Customer Experience Personal Disposition
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