• Malte MarwedeEmail author
Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)


The current demographic trend raises the question of how best to cater for the emerging market of elderly consumers with customer preference matching products and services. The proportion of silver agers, that is, people above 65 years of age, is constantly increasing in the more developed regions of the world, reaching 30% in 2030 (United Nations, 2013). This renders silver agers a key target group for consumer product companies – a point of view shared by the two aviation companies who supported the experimental study component of this dissertation project.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Technische Universität HamburgHamburgGermany

Personalised recommendations