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Moderatoren des Konsumentenverhaltens

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Käuferverhalten

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Zusammenfassung

Zu weiteren Determinanten des Käuferverhaltens – welche die psychischen Erklärungskonstrukte moderieren (gemäß dem Schalenmodell weiter vom Verhalten entfernt sind) – zählen Konstrukte der unmittelbaren sozialen Umwelt (so Primär- und Sekundärgruppen) und der weiteren Umwelt (so soziale Schicht, Subkultur und Kultur).

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Authors and Affiliations

  1. Institut für Marketing, Karl-Franzens-Universität Graz, Graz, Österreich

    Thomas Foscht

  2. Professur für Marketing und Handel, Universität Trier, Trier, Deutschland

    Bernhard Swoboda

  3. Lehrstuhl für Marketing, Universität Siegen, Siegen, Deutschland

    Hanna Schramm-Klein

Authors
  1. Thomas Foscht
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  2. Bernhard Swoboda
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  3. Hanna Schramm-Klein
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Correspondence to Thomas Foscht .

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Foscht, T., Swoboda, B., Schramm-Klein, H. (2017). Moderatoren des Konsumentenverhaltens. In: Käuferverhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17465-1_6

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  • DOI: https://doi.org/10.1007/978-3-658-17465-1_6

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