The (Ante-)Narrative of G/growth in Management Consulting as Liminal Sense-Making Strategy

  • Silke SchmidtEmail author
Part of the Management – Culture – Interpretation book series (MCI)


This chapter contributes to rethinking management by extending existing research on the significance of narratives and storytelling in management consulting. It argues that G/growth – both on the economic and on the personal level – represents the meta-narrative of consulting. The analysis builds on previous research conducted by Barbara Czarniawska and Carmelo Mazza on consulting as liminal space in combination with the theoretical work on (ante-)narrative and organizational storytelling done by David Boje. The analysis adds to this existing body of research by first tracing the single stories that form the meta-narrative of economic Growth in consulting before turning to growth as an ante-narrative in the recruitment of consultants and as a sense-making strategy to deal with the limbo state of liminal existence. Overall, the analysis strongly highlights the analytical and theoretical significance of the “Cultural Turns” (Bachmann-Medick 2015) for novel ways of analyzing and conceptualizing management. The final section translates the results to the larger realm of scholarly discourse on rethinking management and organization studies and practice by taking a critical look at scholarship as liminal space and by prethinking tales of the future that scholars in the field might be able to tell and write.


Personal Growth Consult Firm Management Consult Grand Narrative Liminal Space 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.WiesbadenGermany

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