Uncertainty and Opportunity as Drivers for Re-Thinking Management: Future-oriented organizations by Going Beyond a Mechanistic Culture in Organizations

  • Markus F. PeschlEmail author
  • Thomas Fundneider
Part of the Management – Culture – Interpretation book series (MCI)


The demands on managing an organization have changed dramatically over the last decades. Besides classical tasks, such as planning or controlling, modern management has to cope with a hyper-complex world; both inside an organization and in relation to its systemic environment. We have to re-think management in the light of managing uncertainty and opportunity. As shown in the following, it is not sufficient to just adapt to changes in the market and environment, but it is necessary to engage in actively creating novelty, new knowledge, and innovations as well as in proactively designing and shaping internal (organizational) and external (e.g. market) niches. In other words, our claim is that it is necessary to re-think management with respect to shifting from managing and controlling to enabling innovation and knowledge creation in order to establish a future-oriented organization.


Knowledge Creation Complex Adaptive System Harvard Business Review Entrepreneurial Opportunity Incremental Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Inst.f.Philosophie/Cognitive ScienceUniversität WienWienAustria
  2. 2.theLivingCore GmbHWienAustria

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