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Cultural Turns: A Matter of Management?

  • Doris Bachmann-Medick
Chapter
Part of the Management – Culture – Interpretation book series (MCI)

Abstract

In recent years cultural turns have had a considerable impact in the humanities and social sciences. How much potential can these turns unfold in inspiring (critical) management studies? Could they lead to a more concrete cultural framing of the field – by providing operative analytical categories and new spatial, performative, interpretive, iconic, translational, postcolonial etc. approaches? But a reverse question can also be asked: To what extent can we apply a managerial perspective on the cultural turns themselves? In which way could they be considered as a matter of management?

By highlighting the role of cultural turns for management studies, my paper explores possible impacts of the cultural turns on a new understanding and practice of management. But in the end, it probes the limits of management by asking: Are cultural turns themselves manageable at all?

Keywords

Knowledge Translation Management Study Human Relation Social Drama Brand Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.GöttingenGermany

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