In this section, self-determination theory, the role of context and the perception of failing will be discussed. Self-determination theory (SDT) has a rich body of research concerning the effects of external events on intrinsic and extrinsic motivation (Cerasoli, Nicklin & Ford, 2014). The majority of research in gamification draws from this theory (Seaborn & Fels, 2015) to predict and explain the effects of game design elements on motivation since many of the common game design elements applied in gamified services use some form of reward.
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