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E-Mail-Marketing

Hintergründe, Formen und Problemstellungen des E-Mail-Marketings

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Zusammenfassung

E-Mail-Marketing entwickelt sich zu einem Standardinstrument im Marketing-Konzept vieler Unternehmen. Zahlreiche Studien belegen dies immer wieder. Trotzdem verschenken viele Unternehmen noch Potenzial durch den semiprofessionellen Umgang mit E-Mail-Marketing.

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  • DOI: 10.1007/978-3-658-15494-3_3
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Correspondence to Erwin Lammenett .

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Lammenett, E. (2017). E-Mail-Marketing. In: Praxiswissen Online-Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15494-3_3

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  • DOI: https://doi.org/10.1007/978-3-658-15494-3_3

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-15493-6

  • Online ISBN: 978-3-658-15494-3

  • eBook Packages: Business and Economics (German Language)