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Optimierungspotenzial im Retourennetzwerk am Beispiel der Mediendistribution

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Supply Management Research

Part of the book series: Advanced Studies in Supply Management ((ASSM))

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Zusammenfassung

Branchenspezifisch besteht in produzierenden oder distribuierenden Unternehmen zumeist die Möglichkeit für den jeweiligen Kunden (Handel), Artikel wieder zurückzusenden. Dieser oft zeit- und kostenintensive Rücklauf von Produkten, der als Retourenprozess bezeichnet wird, kann dabei eine beliebige Anzahl und unvorhersehbare Verteilung von Artikeln umfassen, die qualitätsgeprüft wieder eingelagert werden müssen.

Am Beispiel eines medienproduzierenden und -distribuierenden Unternehmens aus Deutschland sollen Herausforderungen zur Gestaltung einer kosteneffizienten Retourenabwicklungkonkret untersucht werden.

Vor dem Hintergrund sinkender Absatzzahlen und zunehmender Konkurrenz aus Billiglohnländern sollen dabei mögliche Ansätze zur Ausschöpfung von Einsparpotenzialen aufgezeigt werden. Insbesondere die bereits im Verlagswesen verbreitete Verlagerung der Retourenbearbeitung hin zum Händler (Remission) wird als Ansatz zur Reduzierung der Retouren-Prozesskosten konkret untersucht.

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Authors and Affiliations

  1. Lehrstuhl für Logistikmanagement, Universität St.Gallen, Dufourstrasse 40a, 9000, St. Gallen, Schweiz

    Martin Hänsel & Prof. Dr. Wolfgang Stölzle

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  1. Martin Hänsel
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  2. Prof. Dr. Wolfgang Stölzle
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Correspondence to Martin Hänsel .

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Editors and Affiliations

  1. Fakultät Wirtschaftswissenschaften, Universität Würzburg Fakultät, Würzburg, Germany

    Ronald Bogaschewsky

  2. Fakultät für WOW, Univ der Bundeswehr München , Neubiberg, Germany

    Michael Eßig

  3. Fakultät Wirtschaftswissenschaften, Technische Universität Dresden , Dresden, Germany

    Rainer Lasch

  4. Universität St. Gallen, St. Gallen, Switzerland

    Wolfgang Stölzle

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Hänsel, M., Stölzle, W. (2017). Optimierungspotenzial im Retourennetzwerk am Beispiel der Mediendistribution. In: Bogaschewsky, R., Eßig, M., Lasch, R., Stölzle, W. (eds) Supply Management Research. Advanced Studies in Supply Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15280-2_9

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  • DOI: https://doi.org/10.1007/978-3-658-15280-2_9

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