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Advances in Advertising Research (Vol. VII) pp 297–315Cite as

Profiling Lead Researchers in Advertising Research

Part of the European Advertising Academy book series (EAA)

Abstract

Regardless of academic discipline, output productivity in top journal papers has gone beyond just assessing individual scholarship and career decisions, to also affecting how researchers’ home universities are ranked. The pressure to be prolific is salient at the university level, where competition for operating grants, donations, and research funds is escalating along with governance demands and scrutiny over fund usage and research outcomes (Geuna and Martin, 2003; Siemens, Burton, Jensen, and Mendoza, 2005). Every year, research productivity benchmarks are updated and publicized (e.g., QS World University Rankings and Financial Times).

Keywords

  • Citation Count
  • Citation Impact
  • Research Impact
  • Publication Productivity
  • Lead Researcher

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Author information

Authors and Affiliations

  1. Department of Communication Studies, Hong Kong Baptist University, Communication and Visual Arts Building, Department of Communication Studies, Hong Kong Baptist University, 9/F, Communication and Visual Arts Building Kowloon Tong, Kowloon, Hong Kong, China

    Terri H. Chan

  2. Sungkyunkwan University, SKK Graduate School of Business, SKK Graduate School of Business, Seoul, Korea, Sungkyunkwan Street 25-2, 110-745, Jongro-gu, Seoul, South Korea

    Caleb H. Tse

Authors
  1. Terri H. Chan
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  2. Caleb H. Tse
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Corresponding author

Correspondence to Terri H. Chan .

Editor information

Editors and Affiliations

  1. School of BEI, Birkbeck, University of London, London, United Kingdom

    George Christodoulides

  2. School of BEI, Birkbeck, University of London, London, United Kingdom

    Anastasia Stathopoulou

  3. Faculty of BA and Economics , European University Viadrina, Frankfurt (Oder), Germany

    Martin Eisend

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Chan, T.H., Tse, C.H. (2017). Profiling Lead Researchers in Advertising Research. In: Christodoulides, G., Stathopoulou, A., Eisend, M. (eds) Advances in Advertising Research (Vol. VII). European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_21

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